Rooibos NewsMore South African consumers prefer Rooibos

More and more South African consumers prefer Rooibos

According to the 2016 South African Tea Industry Landscape Report, an increasing number of South Africans prefer Rooibos to black tea. The Rooibos Council's Ernest du Toit says although black tea still has a higher overall consumption than Rooibos, it is declining steadily whereas Rooibos consumption is growing locally and globally. Du Toit attributes this shift to the health benefits of Rooibos becoming more well-known.

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