CNN Marketplace Africa interviews Rooibos Ltd's MD
The growing global trade of South African Rooibos and the protection of the brand and its unique heritage - this was the topic recently discussed on CNN's Marketplace Africa programme. In this interview, Rooibos Ltd's Managing Director Martin Bergh said Germany was the start of the Rooibos export boom. This was followed by Holland, the UK, USA, Japan and other First World countries. The popularity of Rooibos is growing exponentially as people discover its health benefits and as new Rooibos-containing products are being developed.