About usVision and Mission

Vision
To establish Rooibos internationally as a worldwide winner.

Mission
The goal-directed enhancement of the production, processing and international marketing of unique Rooibos products and services for the benefit of all supportive stakeholders, with special reference to:

  • Satisfying consumers' expectations
  • Facilitating realistic returns on shareholders' investment
  • Honouring commitments made to producers, suppliers and buyers
  • Creating a pleasant working environment for the motivation of dedicated employees
  • Contributing to the development of South Africa's economy and its people