Hosting visitors from Germany, Canada and California, USA
German travel writers
A group of German journalists and travel writers visited Rooibos Ltd in January this year. They spent time at Rooibos Ltd's head office in Clanwilliam and at a Rooibos farm and Rooibos factory to see the processes involved in producing Rooibos products. This visit was organised by South African Tourism in Frankfurt to promote South Africa as a tourist destination. An article was published in the Kölner Stadtanzeiger in March 2012.
The following journalists visited Rooibos Ltd: Mrs Claudia Schuh, Travel writer - Kölner Stadtanzeiger / WAZ, Mr Dieter Knaut, Editor in chief - Rhein-Ruhr Magazin, Mr Ulli Kööpke, Travel writer - Mate, Mr Harald Ries, Travel writer - Westfalen Post and Mr Volker Mehnert, Freelance - Welt / FAZ. Mrs Silvia Braun, Communications & Marketing Manager - South African Tourism Germany, accompanied them.
Ulrich Clef from Germany
In February this year, SA Tourism sent Ulrich Clef, editor of the German publication Golf Genuss to visit South Africa. The purpose of his trip was to explore all the leisure activities that South Africa has to offer in his magazine aimed at affluent golfers looking for new travel destinations.
Canadian celebrity chef Ricardo Larrivée
In January this year, Rooibos Ltd welcomed Ricardo Larrivée - Canada's most successful celebrity chef. Ricardo - also referred to as "Quebec's answer to Jamie Oliver" - has become a household name in Quebec. Ricardo was very interested in the harvesting and processing of Rooibos, as well as the versatility of Rooibos in food preparation.
Sarah Scarborough from The Republic of Tea in the USA
On 1 February this year, Sarah Scarborough, tea buyer at The Republic of Tea for Rare Teas, visited Rooibos Ltd in Clanwilliam. The Rare Tea Republic curates small parcels of single-estate full-leaf teas directly from the world's finest tea gardens - which includes Rooibos from South Africa. Find more information at www.raretearepublic.com.