Rooibos Limited is the preferred supplier of Rooibos around the world. The company prides itself on staying abreast of consumer trends and in a bid to remain in a position to meet consumer demand, they have launched a brand new online store where consumers can purchase a vast array of Rooibos products.
According to a 2019 report by Statista, online sales will increase to about 4.5 trillion transactions by 2021. This clearly indicates a global shift away from traditional approaches to sales into a new trend, more in line with a digital age. Rooibos Limited’s goal is to remain accessible to clients in the midst of this transition towards a more digitally centred environment. With their new e-commerce platform, they want to remain the first point of call for consumers looking to purchase Rooibos and Rooibos-related products.
“Our goal was to create a platform where people can not only learn more about the benefits of Rooibos but also order their products online. With the dramatic increase in demand for e-commerce, we have surely seen the market for it,” says Gerda De Wet, Communication Manager of Rooibos Limited.
Their new online store, Shop Rooibos, has been designed to be as user-friendly as possible. In the aforementioned report by Statista, it was found that 82% of consumers make online purchases from a mobile device. As such, Rooibos Limited’s new online shop was developed with mobile-friendliness in mind. The store can be viewed from any device, whether it be a laptop, tablet or smartphone. The site’s responsive design will automatically adjust the page for optimal viewing, no matter what the size of the screen that it is being viewed on is.
Rooibos Limited furthermore wanted to put users in total control of how they want to receive the products that they ordered. Consumers can either visit House of Rooibos to collect their order, if they are in the Clanwilliam area, or they can opt for courier delivery when checking out. If this option is selected, their products will arrive at their delivery address in South Africa, within 5-7 working days. Those who choose to collect their packages from House of Rooibos are in for a treat. The teahouse offers a selection of 13 different Rooibos and Honeybush teas, various Rooibos Cappuccinos, Ice Teas, Milkshakes and Ice Creams with Rooibos as an ingredient.
At the moment, Shop Rooibos does not ship internationally. They do, however, plan to roll out international shipping in the near future. When this feature is made available, Shop Rooibos aims to be the leader of Rooibos e-commerce sales in the world.
Shop Rooibos sells a variety of Rooibos tea. They also offer other unique products that are made from Rooibos. These include skincare ranges, baking goods like muffin mixes and recipe books that feature recipes that use Rooibos as an ingredient.