‘Rooibos’ authenticity and quality becomes fully visible for European and global consumers, with benefits for South Africa producers and rural communities

In a world-first for African food, the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered.

Heatstruck? Science explains why drinking a cup of hot Rooibos is a healthier way to cool down this summer

The scorching temperatures experienced in large parts of South Africa, could put many at risk of heat exhaustion or heat stroke. Babies, children and the elderly are particularly sensitive to the heat. Appropriate hydration is key to avoiding heat-related ailments and illnesses, but before you reach for something cold to cool you down – a…

Rosy outlook for Rooibos

All over the world, people are increasingly looking for healthy food – hence the growing interest in Rooibos. Nicie Vorster, spokesperson for the SA Rooibos Council (SARC), says, “Major Rooibos markets view the tea as a premium healthy lifestyle product and promote it in its pure and unblended form, which health-conscious consumers want more of.…