As the excitement continues to mount in the countdown to the Tokyo Olympic Games, athletes will have trialled numerous dietary supplements to give them a competitive edge in the hope to set new records and bring home the gold.
‘Rooibos’ authenticity and quality becomes fully visible for European and global consumers, with benefits for South Africa producers and rural communities
In a world-first for African food, the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered.
The recent drought negatively impacted the production of Rooibos. As a result, the demand for Rooibos exceeded supply, and Rooibos prices increased. This influenced the domestic market where price sensitivity decreased the demand for Rooibos by 30% over the past three years. During the same period, the demand for Rooibos in Japan increased by 100%.…
China’s first Rooibos Experience Bar has been opened at the Royce Hotel in Shenzhen’s Nanshan district. Visitors are encouraged to come on over and experience a range of Rooibos cocktails and flavoured teas.
Consumer brands group AVI, the owner of household names such as Five Roses and Freshpak Rooibos, says its Rooibos input cost spiked 27% as a result of the local drought in 2017/18. With better rainfall last year, most product prices stabilised somewhat – except for Rooibos. The same box of 80 teabags still costs R54.…
Rooibos Ltd was one of the sponsors of the 20th Annual General Meeting of the Tea Exporters Association (TEA) in Colombo, Sri Lanka, on 6 September.
A beautiful pink bra, made almost entirely of used Rooibos tea bags, has been created by a leading lingerie brand to shine the spotlight on breast cancer which affects 1 in 27 women in South Africa.