About Us
Learn more about the people that make Rooibos Ltd special.
About The Rooibos Limited Family
Your first & finest since 1954
Who we are
Rooibos Ltd is the oldest and largest Rooibos processor in the world. Rooibos Ltd’s roots run deep and have been inextricably intertwined with our unique industry’s history since its humble birth many years ago. Originally established as the Rooibos Tea Control Board in 1954, we were tasked with regulating a fledgling industry and imposing quality standards which would make worldwide distribution a reality. Then, in 1993, our company privatized and Rooibos Ltd as we know it today was formed. Since then, we have relentlessly worked on our vision of making Rooibos a worldwide winner and have exported to in excess of 50 countries globally.
Our Management Team
Get to know us! Click each photo to learn more.
Martin Bergh
Managing Director
About
Martin, the big kahuna, our faithful leader and the man with Rooibos in his veins. Martin’s family tree is a Rooibos bush and its roots run deep. Generations of Bergh Rooibos farmers have shaped Martin into the formidable leader he is today. With a keen intellect and a level head, nothing is beyond him.
Superpower
When he speaks, others listen
Martin Bergh
Managing Director
Arend Redelinghuys
Marketing Director
About
Arend is our man with a plan (and a joke or three). He holds a deep-seated belief in building lasting relationships which bring value to all involved. Honesty (sometimes too much honesty!) and integrity are the cornerstones of his personality, which are essential traits for the person looking after the client-facing side of our business.
Superpower
The ability to sell ice to Eskimos
Arend Redelinghuys
Marketing Director
Olof Bergh
Operations Director
About
Olof is in charge of the intricate and complicated business of ensuring that our clients get the specific products they want, in the right amounts, when they want it. Good thing then that he has the mind of a computer, with a steely resolve to boot.
Superpower
The ability to juggle multiple needs and priorities without dropping a single ball
Olof Bergh
Operations Director
Liezel Slabber
Quality Assurance Manager
About
Liezel is at the helm of our single largest administrative department, our quality assurance department. Tasked with managing the complex and complicated world of adherence to specifications, regulations and certifications (and, of course, client requirements), it is indeed a good thing that she has a super spacious and speedy cerebrum!
Superpower
Orchestra conductor, with the ability to manage and fine-tune an intricate and diverse department with no false notes
Liezel Slabber
Quality Assurance Manager
Gerda de Wet
Communications Manager
About
Gerda’s unwavering commitment to doing things right the first time is an asset when dealing with the multiple platforms on which we communicate to the world and we always know that what we share with you is accurate, relevant and timely. With a dedication and loyalty to our company spanning the space of some three decades, Gerda is the perfect person to communicate our core values, principles and identity to the world.
Superpower
A deep-seated understanding of our company’s need to invest in our community
Gerda de Wet
Communications Manager
Johan Brand
Technical Manager
About
Johan is the quintessential farmer, with an instinctive understanding that farming is a future-oriented activity – one plants now to harvest later and to provide livelihood and sustenance for generations to come. A sustainable agriculture is one which depletes neither the people nor the land and it is for this reason that we have a technical department to assist farmers in improving farming techniques, methodology and research, with Johan at the helm.
Superpower
Laser vision, with the ability to determine yield per hectare from a single glance
Johan Brand
Technical Manager
Elana Bosman
Logistics Manager
About
Elana is head of our Fantastic Four in our logistics department. She is in charge of making sure that all our wonderful products actually leave us and reach their destination safely and in time. With razor-sharp perception and an incredibly keen eye for detail, she does not miss a thing and you can be sure that every step in the process will be sure-footed and accurate, with not a single misstep. All shipments to North America and Japan pass through her capable hands.
Superpower
The superhuman ability to prevent mistakes before they happen
Elana Bosman
Logistics Manager
Amanda Theron
Company Secretary
About
Amanda is the lady who makes sure that we cross all our T’s and dot all our I’s. Amanda has the herculean task of making sure that we keep our contractual noses clean. She also doubles as the unofficial Rooibos Ltd travel agent and mother hen, who makes sure that all her Rooibos chicks who have flown the coop return safely to the nest.
Superpower
The ability to unravel copious amounts of red tape and the patience of a saint
Amanda Theron
Company Secretary
Our Administration Team
Get to know us! Click each photo to learn more.
Marijke Ehlers
Client Liaison
About
Marijke is our relationship builder, communicator and information sharer. As a solutions-driven person, she is responsible for all new enquiries, answering questions and providing quotations to clients all over the world. With a genuine interest in growing relationships that stand the test of time, based on trust, transparency and mutual value, you can be sure that you are in good hands with her.
Superpower
The ability think on her feet and solve any problem
Marijke Ehlers
Client Liaison
Jeané Huisamen
Logistics Account Manager
About
Forming part of the Fantastic Four, our very own team of superhero’s in the logistics department, Jeané is responsible for shipments to Europe and the UK, as well as South America and Australia. Diligent and steadfast, with a heart as big as a house, there is nothing that Jeané will not do to make sure her clients get their shipments as and when they should.
Superpower
Contortionist, able to bend all the way backwards to make shipments happen
Jeané Huisamen
Logistics Account Manager
Natasha Farmer
Logistics Account Administrator
About
Natasha is another member of our logistics department Fantastic Four, who is responsible for all shipments to the greater ASEAN region, as well as all loose container loads. With an unflappable sense of calm and a no-nonsense attitude, she simply makes sure that what needs to happen, happens.
Superpower
Making the impossible possible
Natasha Farmer
Logistics Account Administrator
Chantall Horse
Logistics Clerk
About
The last member of the Fantastic Four, but not the least. Chantall is responsible for all shipments in the local market, which is about half of all our product. That’s a lot of product! She manages this formidable feat with a smile on her face and a cheerful can-do attitude, making sure that all South Africans have access to their unofficial national drink.
Superpower
The ability to turn any negative into a positive
Chantall Horse
Logistics Clerk
Karlien van der Spuy
Accountant
About
Karlien is our resident bean counter. As a number cruncher extraordinaire, it is up to her to ensure that we meet all our financial commitments (a massive task, to be sure) and that our figurative scales are in balance at the end of the day.
Superpower
The ability to do long division in her head
Karlien van der Spuy
Accountant
Melissa Ferreira
Producer Liaison
About
Melissa is our farm fairy, who has the responsibility of looking after all the needs of our farmers. She is responsible for deliveries of all raw materials from our farmers, as well as providing support to the farms with matters such as their certifications, contracts and any other questions they may have. With a strong will and an upbeat attitude, nothing is too much for Melissa.
Superpower
Always going the extra mile
Melissa Ferreira
Producer Liaison
Cristeline Hull
Receptionist
About
Cristeline, or Crissy, as she is known to her colleagues, joined the Rooibos team in 2022 and it is hard to imagine Rooibos Ltd without her. She is the first friendly face one sees when you enter our doors and the lady who directs your call with a smile in her voice.
Superpower
Her megawatt smile can brighten even the gloomiest day
Cristeline Hull
Receptionist
Our Values
Rooibos Ltd believes in building lasting relationships with all stakeholders in the value chain, from
our farmers all the way through to our clients, in a way that builds real value for everyone involved.
Accountability
Rooibos Ltd employees are empowered to be self-reliant and innovative in our thinking and a flat
management structure ensures that everyone has a voice. We also offer full traceability on all
product back to source and, as a responsible business, hold FSSC22000 certification, giving peace of
mind to clients that their product is processed to the highest possible standards.
Sustainability
We believe that the long-term health of the industry is beneficial to everyone in the Rooibos value chain. As such, we offer hands-on support to our farmers by providing research, technical assistance and advice, assistance with primary processing, guidance on various certifications and their processes/requirements, and much more. Our own factories are also aimed towards a zero waste culture and we have one of the largest solar installations in Southern Africa to assist us in offsetting our carbon footprint.
Social Responsibility
Rooibos Ltd knows that it would be nothing without its people. The Rooibos production area
encompasses a tiny region in a close-knit community and we believe that the prosperity of the
members of our community is our prosperity too. As such, we provide strong support in sports,
academic and cultural initiatives for our local community, that embody our philosophy that a healthy
body houses a healthy mind.
Inter-connectedness
At Rooibos Ltd, we firmly believe that the success of one is the success of all and that we all have
one common goal – the long-term success of our singularly unique industry. This means that we
pride ourselves on building lasting relationships with all stakeholders in the Rooibos industry and
that these relationships are built on transparency, trust and mutual positive growth.
Excellence
As the oldest and largest processor in the world, Rooibos truly runs in our veins. Our knowledge is
built up over generations of people passionate about Rooibos. This, coupled with innovative thinking
and world-class quality standards, means that we remain on the forefront of developments in the
industry and that we are able to offer our clients what they need, when they need it and with
unmatched service levels that are a testament to the pride we take in our work.
Our Vision
To establish Rooibos internationally as a worldwide winner
Our Mission
The goal-directed enhancement of the production, processing and international marketing of unique Rooibos products and services for the benefit of all supportive stakeholders, with special reference to:
- Satisfying consumers’ expectations
- Facilitating realistic returns on shareholders’ investment
- Honouring commitments made to producers, suppliers and buyers
- Creating a productive working environment for our employees
- Contributing to the development of South Africa’s economy and its people
Our Experience
For over 70 years, Rooibos Limited has been a provider of a wide variety of products, designed to meet the needs of our customers. With our immense expertise and attention to detail, we have created and perfected our product range to ensure each client is getting the highest quality experience.
Why Rooibos Limited
Your first & finest since 1954
Interested in working with Rooibos Limited?
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Certifications and Accreditations
Discover Rooibos Limited’s array of prestigious certifications and accreditations, affirming our commitment to quality and sustainability.
Corporate Social Responsibility
The history and success of Rooibos Ltd is deeply intertwined with that of our community and its people. As such, we are powerfully committed to giving back. As a company, we strive to add value to our community and our employees on a practical and tangible basis, through sponsorships in the fields of sports, the arts and academics. We believe that a healthy body nurtures a healthy mind and actively support initiatives in our community within these fields.
Scroll through our latest CSR initiatives below: