For centuries, drinking tea has played a central role in the lives of women across the globe. Women like British born Mary Tuke (1725-72) was among the first tea merchants to build a chain of tea stores.
The scorching temperatures experienced in large parts of South Africa, could put many at risk of heat exhaustion or heat stroke. Babies, children and the elderly are particularly sensitive to the heat.
The COVID-19 pandemic has had a profound impact on our lives. It has fundamentally changed the way we live, dress, work and interact with each other.
The recent drought negatively impacted the production of Rooibos. As a result, the demand for Rooibos exceeded supply, and Rooibos prices increased. This influenced the domestic market where price sensitivity decreased the demand for Rooibos by 30% over the past three years. During the same period, the demand for Rooibos in Japan increased by 100%.
In a world-first for African food, the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered.