MEN’S HEALTH CONCERNS GROW AS STRESS, HEART DISEASE AND SLEEP DEPRIVATION RISE

As stress levels rise among South African men – driven by demanding work environments, shift work and lifestyle pressures – research is increasingly turning attention to everyday dietary interventions that may support long-term health. One of the most promising homegrown contenders is Rooibos, a caffeine-free herbal infusion rich in antioxidants and anti-inflammatory compounds that may help support cardiometabolic health, stress resilience and better sleep quality.
GROWING AWARENESS OF CAFFEINE SENSITIVITY DRIVES SHIFT IN CONSUMPTION HABITS

Caffeine powers millions through the day, but for a growing number of people it can trigger unwanted effects, such as jitters, headaches, anxiety and disrupted sleep. As more consumers experience these reactions, they are rethinking not only how much caffeine they consume, but also when they consume it.
SCIENTISTS IDENTIFY SIMPLE RITUALS LIKE TEA DRINKING TO HELP REWIRE FOCUS IN A DISTRACTED WORLD

In a world of endless notifications, relentless multitasking and constant information overload, the ability to focus is slipping through our fingers. Research suggests the human attention span has shrunk dramatically over the past two decades, with a widely cited Microsoft study putting it at just eight seconds today, down from 12 seconds in 2000. That’s shorter than the attention span of a goldfish.
AT NEARLY 60, KAREN KENNEDY PROVES DREAMS DON’T EXPIRE

Her recent quadruple Robben Island crossing – pending Guinness World Records ratification – positions her as the first and fastest female to complete the gruelling challenge in skins.
ROOIBOS SCORES A CAMEO IN GLOBAL APPLE TV+ HIT “DOWN CEMETRY ROAD”

Down Cemetery Road, the much-anticipated Apple TV+ thriller starring screen legends, Emma Thompson and Ruth Wilson, has put a spotlight on our unique, world-celebrated herbal infusion, Rooibos.
AS EXPORTS GROW ROOIBOS MAINTAINS COURSE AMID CLIMATE AND TRADE PRESSURES

Following President Cyril Ramaphosa’s State of the Nation Address, which highlighted agriculture as a rapidly expanding export sector and reaffirmed government’s commitment to infrastructure and global market expansion, the Rooibos industry enters 2026 navigating climatic uncertainty, shifting global trade dynamics and heightened regulatory scrutiny.
HEALTH EXPERTS PUSH BACK AGAINST THE NEW YEAR DETOX CRAZE

Each January, detox diets surge as part of the annual post-holiday reset. A US study published in Nutrients found that around 26% of consumers have tried a juice cleanse or detox programme, underscoring how entrenched detox culture has become. Although the data is US-based, experts suggest the trend mirrors behaviour seen in many countries with comparable wellness and diet industries, including South Africa.
LET ROOIBOS BRIGHTEN UP YOUR FESTIVE SUMMER SEASON SPREAD

With the festive season in full swing, Rooibos is finding new life across the summer table – from chilled drinks to flavour-packed starters, mains and desserts. Once a familiar comfort, it’s now proving itself to be one of the season’s most versatile ingredients.
WHY ROOIBOS IS THE UNOFFICIAL FUEL OF SA’s OCEAN ENDURANCE ATHLETES

With the open-water season now underway, endurance swimmers are gearing up to test their limits once more – facing icy swells, strong currents and unpredictable weather. As they take on South Africa’s toughest stretches, from Dassen Island to False Bay, Rooibos is emerging as an unlikely performance ally. Long seen as a comfort drink, research suggests its unique antioxidant makeup can help manage oxidative stress, enhance hydration and aid recovery.
ROOIBOS BOOSTS TILAPIA GROWTH IN BREAKTHROUGH STUDY, POWERING SUSTAINABLE AQUACULTURE

In a groundbreaking study from Walter Sisulu University, researchers have discovered that adding green Rooibos extract to tilapia feed significantly improves fish growth rates and feed efficiency – a finding that could transform sustainable aquaculture in South Africa and beyond.