Cheers to drinking on a budget this summer

Rooibos is still one of the most affordable beverages amidst rising food prices, the VAT increase and inflation. According to the SA Rooibos Council, “Hot drinks, which includes tea, coffee and other speciality drinks, only saw an inflationary increase of 4.8% in comparison to cold drinks which rose by 7%.”

Rooibos, in particular, offers great value for money, given its abundance of antioxidants and health-promoting compounds which protect against chronic illnesses such as heart disease and diabetes. Rooibos is naturally sweet and flavourful because it is low in tannins, which are responsible for the bitter taste in other teas. Also, Rooibos has not been affected by ‘sugar tax’.

Tea generally weathers the storm well in tough economic times. Even when comparing flavoured Rooibos tea for kids to other juices for children, there is a price saving of up to R9.30 per serving.

That makes Rooibos, which can be enjoyed hot or cold, an all-round favourite. No wonder tea is the second most highly consumed beverage in the world, after tap water.

This is how the media picked up on this SA Rooibos Council article: