Lipton launches 2 new flavours of Lipton Herbal Blends with 40% less sugar

Lipton has unveiled two new healthy Herbal Blends as part of their healthy drink line up. The two new drinks contain 40% less sugar and no caffeine. There are two flavour options to choose from: Lipton Herbal Blends “Hibiscus Sabdariffa & Cherry Blossom” and Lipton Herbal Blends “Rooibos & White Peach”.

The company has decided to develop the two new products to target the ever-growing wellness trend in the market. On the packaging of the new iced teas, they also placed a “healthier choice” logo. The aim of this is to encourage consumers to opt for these drinks as opposed to alternatives which might have a higher sugar content. 

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