A beautiful pink bra, made almost entirely of used Rooibos tea bags, has been created by a leading lingerie brand to shine the spotlight on breast cancer which affects 1 in 27 women in South Africa. The bra – an initiative of the SA Rooibos Council (SARC), Cancer Association of South Africa (CANSA) and lingerie retailer Storm in A-G Cup – will be auctioned at a high-profile fundraising dinner later this year to raise funds for CANSA’s breast cancer awareness programmes.
Rooibos tea was specifically chosen as it contains powerful antioxidants that help fight inflammation – a leading cause of cancer.
The organisers started off by asking the public for “used and dried” Rooibos tea bags, which poured in from around the country. While only 450 Rooibos tea bags were used in the final design, the bulk of the donated tea bags were used to trial various styles.
The story of the Rooibos bra received wide coverage in the media. It was carried by, among others, the following platforms (in alphabetical order):
Bloemfontein Courant:
Rooibos bra supports fight against breast cancer
Cape Times:
Rooibos bra to make a storm in A-G cup for CANSA drive
Cape Town Biz Online:
Stunning ‘Rooibos bra’ in aid of breast cancer awareness revealed
East Coast Radio:
Bra made of teabags to be auctioned in aid of breast cancer awareness
eNCA:
Rooibos bra made entirely of used tea bags (video)
HeraldLIVE:
Homegrown Rooibos bra’s no storm in a tea cup
IOL Lifestyle:
A Rooibos bra for breast cancer awareness revealed
IOL The Post:
Rooibos bra in aid of breast cancer revealed
It’s a Sher Thing:
Stunning ‘Rooibos bra’ in aid of breast cancer awareness reveaved
Midrand Reporter:
‘Rooibos Bra’ catches the eye in aid of Breast Cancer Awareness month
MSN South Africa:
Rooibos bra made entirely of used tea bags (video)
NewsHorn Media:
Rooibos teabag bra for October breast cancer month
North Coast Courier:
Teabag bra to be auctioned in aid of CANCA may fetch more than a pretty penny
Randfontein Herald:
Rooibos bra shines spotlight on breast cancer
Smile904.fm:
Stunning ‘Rooibos bra’ in aid of breast cancer awareness revealed
SowetanLIVE:
Bra made out of Rooibos tea goes on auction for breast cancer awareness
The Daily Dispatch:
Rooibos bra everyone’s cup of tea
The Daily Voice:
The new Rooibos bra causing a storm in A-G cup
The Star:
Awareness storm in the C-cup
The Witness:
Rooibos bra to be auctioned for CANSA
Times LIVE:
‘Rooibos bra’ draws attention to breast cancer this October
Zululand Observer:
Rooibos bra shines spotlight on breast cancer
Rooibos bra shines spotlight on breast cancer: Model Sarah-Jane Thomas stuns in a bra made almost entirely of Rooibos tea bags. The bra is the initiative of the SA Rooibos Council, Storm in A-G Cup and the Cancer Association of SA collaborating to draw more attention to breast cancer during October this year, which was National Breast Cancer Awareness Month. Breast cancer affects 1 in 27 women in South Africa. Rooibos tea was specifically chosen for the campaign as it contains powerful antioxidants that help to fight inflammation – a leading cause of cancer. The one-of-a-kind Rooibos bra will be auctioned at a high-profile fundraising dinner. All proceeds will go toward CANSA’s women’s education programmes.
