In May this year, the world’s biggest coffee shop chain, Starbucks, introduced two Rooibos Lattes as part of its spring menu in the UK. The “luxurious” Rooibos Lattes – Rooibos Tea Latte and Red Apple Rooibos Tea Latte – were launched at 950 stores across the UK, which has one of the biggest tea-drinking markets in the world.
Adele du Toit, spokesperson for the SA Rooibos Council, says Rooibos speaks to the growing demand for health-promoting beverages worldwide.
South Africa currently exports Rooibos to over 30 countries, including the UK, Germany, the Netherlands and US. The growing lobal interest in Rooibos helps to enhance the demand while stimulating much-needed local economic activity.
Said Charlotta Oldham from Starbucks in the UK: “We are committed to innovation and creating new, delicious drinks for our customers.”
This is how the media (in alphabetical order) in South Africa reported on Starbucks’ new Rooibos Lattes:
Bizcommunity.com website:
Starbucks UK introduces new Rooibos Latte
Drink Stuff South Africa website:
Rooibos latte debuts across UK Starbucks stores
Fastmoving website:
Rooibos tea now a popular staple on Starbucks’ UK menus
Get it Online – Joburg West:
Starbucks’ new smash hit … Rooibos Latte
Hospitality Marketplace website:
UK smitten with Starbucks’ new Rooibos Latte
Retail Brief Africa website:
Starbucks UK introduce new Rooibos Latte
Safrica24.com:
UK Starbucks introduces a proudly SA tea
South Africa by Trendolizer:
Rooibos drinking up the fame as it’s added to Starbucks’ UK menu
The South African website:
UK smitten with Starbucks’ new smash hit, Rooibos Latte
Times LIVE website:
Rooibos drinking up the fame as it’s added to Starbucks’ UK menu
