Teapreneurs have admitted that there seems to be quite an increase in the popularity of tea in South Africa and abroad. In particular, people are turning to herbal teas, like Rooibos. Some experts are of the opinion that the recent COVID-19 pandemic has had an impact on this trend, seeing as it forced people to really consider the state of their everyday health.
Rooibos tea was already growing in popularity when the global pandemic sparked a resurgence in healthy habits. Many coffee fanatics turned to tea because of its substantial benefits, as well as the wide range of varieties available.
The increased popularity of Rooibos tea has led many creative minds to think of new, exciting Rooibos-based products. It is indeed a very exciting time for Rooibos!
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