‘Rooibos’/’Red Bush’ authenticity and quality becomes fully visible for European and global consumers, with benefits for South Africa producers and rural communities

In a world-first for African food, the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered.