Rooibos Ltd exhibits at Gulfood 2019
Rooibos Ltd recently hosted a stand at Gulfood 2019 – the largest food and beverage trade show in the world.
What are the expectations for this year’s Rooibos harvest?
The recent drought negatively impacted the production of Rooibos. As a result, the demand for Rooibos exceeded supply, and Rooibos prices increased. This influenced the domestic market where price sensitivity decreased the demand for Rooibos by 30% over the past three years. During the same period, the demand for Rooibos in Japan increased by 100%.…
Japan gives South African Rooibos its nod of approval
Shipments of Rooibos to Japan – one of the world’s foremost tea-drinking countries – have grown significantly since introducing Rooibos to the Japanese market 35 years ago.
Rooibos Ltd celebrates 3rd National Rooibos Day
National Rooibos Day on 16 January is about celebrating Rooibos, and raising awareness of the health benefits and uses of this indigenous South African product. The date – 16 January – coincides with the birthdate of Benjamin Ginsberg (born in 1885), who played a major role in the establishment of the Rooibos industry. Ginsberg is…
Representatives from big brands among recent visitors to Rooibos Ltd
Visitors from far and wide have recently visited Rooibos Ltd in Clanwilliam to learn more about the product and the processes used to produce Rooibos tea and Rooibos extracts, and about our rigorous quality control measures. These visitors will now be able to tell the Rooibos story based on first-hand experience: Dilmah: Anudini Liyanage, manager…
32nd Freshpak Fitness Festival celebrates sport, health and Rooibos
Nicholas Quenet from Stellenbosch University won the men’s triathlon in the 32nd Freshpak Fitness Festival on 29 September.
Launching a Rooibos activation programme in China
On 15 March this year, a Rooibos activation programme was hosted at the Regent Hotel, Beijing, to increase the awareness and uptake of Rooibos in the Chinese market. The overall objective was to increase the volume of value-added South African exported products to the Chinese market. On the guest list were members of the Chinese…
Rooibos Ltd hosts visitors from the UK, Europe, Turkey and Russia
Visitors from countries as far afield as Turkey, Russia, the UK, Germany, France and the Netherlands recently visited Rooibos Ltd in Clanwilliam for a first-hand experience of what indigenous Rooibos is all about. Among the visitors were film crews producing inserts on Rooibos. Says Gerda de Wet, Communication Manager at Rooibos Ltd, “These visits present…
Country Life magazine: Roadtripping Rooibos
Clanwilliam’s Rooibos Route allows people to experience Rooibos first-hand. This route was established by two sisters, Sanet Stander and Marietjie Smit, who also run the Rooibos Teahouse. Today, visitors can taste Rooibos dishes at various restaurants, stay over on Rooibos farms, watch presentations at Rooibos Ltd, enjoy salon treatments with Rooibos products, shop for Rooibos…
Rooibos Ltd appoints a representative for China
Kieran van Zyl has been appointed as Rooibos Ltd’s representative in Greater China to help develop the Chinese market to its full potential and to focus on enhanced service delivery to this market. Kieran has spent the past four years in China, studying Mandarin and facilitating fast-moving consumer goods (FMCG) partnerships between Chinese and foreign…