A growing preference for natural products free from chemicals, along with a concern for the environment is driving the demand for herbal beauty products, which includes Rooibos.
Beauty guru and spokesperson for the SA Rooibos Council (SARC), Adele du Toit says that not so long ago natural products were sold primarily in health food stores and farmers markets. “It was very niche and not taken seriously by the beauty industry, but now sleek new natural alternatives to mainstream beauty products are exploding onto the scene.”
She says there has been a universal shift towards ‘clean beauty’ across all cosmetic categories, with half of consumers seeking out organic, herbal brands, which in turn, is driving a growing preference for products containing Rooibos.
Adele explained that Rooibos is an excellent choice when it comes to natural beauty products, as it has anti-ageing properties, improves conditions like eczema and can even help to fight the onset of acne.
Du Toit also reminded us that our skin is one of the main gauges which tells us whether we are healthy on the inside too. “The truth is that plants and herbs can nourish and heal from the inside out. Using Rooibos is one of the best ways to keep our bodies glowing and vibrant.”
Click here to visit the website of the SA Rooibos Council.