Rooibos Ltd, together with our US agents DMH Ingredients, attended the 2019 World Tea Expo in Las Vegas. This expo is the leading tradeshow and conference on premium teas and related products.
We also presented a talk on “Rooibos beyond the tea bag” to make people aware of all the innovative foods, drinks and health products with Rooibos as ingredient. We served Rooibos and Honeybush at our booth, allowing visitors to taste it straight instead of blended with other flavours.
Specialty/premium tea is driving the growth in the tea market and holds nearly 60% of the market share today. Specialty or premium tea is also the main focus of products, services and education at the World Tea Expo.
Retailers, tea room owners, distributors, food and beverage directors, spa managers, specialty grocers, mass merchants and other business professionals attended the expo to see over 260 high-quality tea suppliers and related vendors from 22 countries exhibit new products and innovations. More than 30% of exhibiting companies exhibit nowhere else.
For Rooibos Ltd, attending the World Tea Expo was an exclusive opportunity to see what the tea market currently looks like.