Who can cut the most Rooibos in 7 minutes? In the midst of the Rooibos harvesting season, the Olyfenboschkraal Agricultural Association in cooperation with Rooibos Route hosted a Rooibos cutting competition among its members.
Rooibos Ltd recently hosted a stand at Gulfood 2019 – the largest food and beverage trade show in the world.
More than 2 000 tonnes of Rooibos were shipped to Japan in 2018 – the largest consignment since this South African indigenous tea was first introduced to the Japanese market in the 1980s. Martin Bergh, chairperson of the SA Rooibos Council, says it has not been easy breaking into the Japanese market – one of…
The SA Rooibos Council has released figures showing how much consumers are currently paying per serving of their favourite drink based on average supermarket prices. The price per cup of black tea ranges from 20c to 45c, while Rooibos ranges from 40c to 60c, Green tea from 35c to 65c, Earl Grey from 60c to…
South African farmers are ready to plant more Rooibos tea as demand for this antioxidant-rich indigenous brew grows. However, the natural limit on suitable land could mean that supply will struggle to keep pace with demand. In 2018, Rooibos, which only grows in a small area some 200 km to the north of Cape Town,…
Soon cardiologists could be prescribing Rooibos as part of the therapeutic approach to tackle cardiovascular disease (CVD) – an epidemic that annually claims 8.76 million lives worldwide. So says Prof Amanda Swart from the Biochemistry Department at Stellenbosch University following an examination of peer-reviewed studies spanning the last two decades on the therapeutic potential of…
Disseminating information about the unique qualities of Rooibos is part of what Rooibos Ltd does.
The recent drought negatively impacted the production of Rooibos. As a result, the demand for Rooibos exceeded supply, and Rooibos prices increased. This influenced the domestic market where price sensitivity decreased the demand for Rooibos by 30% over the past three years. During the same period, the demand for Rooibos in Japan increased by 100%.…
Shipments of Rooibos to Japan – one of the world’s foremost tea-drinking countries – have grown significantly since introducing Rooibos to the Japanese market 35 years ago.
Consumer brands group AVI, the owner of household names such as Five Roses and Freshpak Rooibos, says its Rooibos input cost spiked 27% as a result of the local drought in 2017/18. With better rainfall last year, most product prices stabilised somewhat – except for Rooibos. The same box of 80 teabags still costs R54.…
