In April this year, Rooibos Ltd exhibited at FHA 2018 in Singapore, which is Asia’s most influential international food and hospitality trade event. The purpose was to showcase the various applications of Rooibos, which range from extracts for use in iced teas, instant teas and muffin pre-mixes to capsules for Rooibos espresso, cappuccinos and lattes. The expo was very well attended.
Says Kieran van Zyl, Rooibos Ltd’s representative in Greater China, “This event provided us with an opportunity to engage face-to-face with current and potential customers in the food and hotel industries. This is a way to make our brand visible and to show that we are a serious player in this sought-after market. It also allows for product tastings.”
While the expo was running, this article about Rooibos appeared in the daily FHA 2018 newsletter.