Rooibos Ltd was one of the 5 000 exhibitors at Gulfood 2019 – the world’s largest annual food and beverage trade show. Hosted in Dubai from 16 to 20 February 2019, the event attracted more than 98 000 visitors from 193 countries.
According to Gerda de Wet, Communication Manager at Rooibos Ltd, Gulfood provided a platform for Rooibos Ltd to “showcase our products, increase our brand visibility, strengthen client relations, gather sales leads, and gain an overview of current market trends”.
Rooibos Ltd staff were on hand to tell visitors more about this indigenous South African product. Visitors could also taste natural and flavoured Rooibos teas and ice teas.