In May this year, Gerda de Wet, Communication Manager at Rooibos Ltd, visited Lechitel in Bulgaria to strengthen relationships and exchange information. Lechitel (which means “healer” in Bulgarian) has been a client of Rooibos Ltd for more than 20 years. The company owns about 25 health shops where Rooibos and Honeybush are sold, and has been publishing a weekly health-focused newspaper since 1991. Lechitel also supplies Rooibos and Honeybush to pharmacies in Bulgaria.
Says Gerda, “During my visit in May, I visited a few of the health shops, as well as the newspaper’s office. I was interviewed by one of the journalists for an article on Rooibos.”