Rooibos Limited News

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‘Rooibos’/’Red Bush’ authenticity and quality becomes fully visible for European and global consumers, with benefits for South Africa producers and rural communities

In a world-first for African food, the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered.

Rooibos bottle sticks introduced in Japan

Ajinomoto AGF, a well-known Japanese brand, has unveiled a new Rooibos product which they call “Rooibos Bottle Sticks”.  This product is made from 100% South African Rooibos. As the name suggests, the box features 30 “sticks” which consumers can drop in hot or cold water. The stick then dissolves and creates a delicious, flavourful Rooibos drink. The…

New beauty box with Rooibos infused products

The popular online store, Hello Subscriptions, has launched a new beauty box that contains a wealth of beauty products. Some of the products, like Body Harmony bath salts, are infused with Rooibos. According to the product page on Hello Subscriptions, they crafted these Rooibos infused products because the plant contains rare flavonoids and is high in…

Rooibos doughnuts sold in the USA

In Brooklyn, New York, a new doughnut store has opened which celebrates flavours from all over the world. The inspiration behind this new store comes from the fact that travel restrictions mean that people can’t experience global gastronomy. Among the host of unique doughnuts they sell at Fan-Fan Doughnuts is a Rooibos flavoured one, which specifically puts the focus…

Vanilla Rooibos Tea by The Republic of Tea

The Republic of Tea has crafted a brand-new flavoured Rooibos product! Their Good Hope Vanilla tea is a blend of Rooibos and sweet vanilla beans, which creates a flavourful experience for all those drinking it. The Republic of Tea prides itself on creating top-quality organic teas. They pride themselves on combining teas with flavours that compliment the…

BOS launches a subscription service

BOS has become a popular household drink among those who enjoy iced tea. Now, BOS has announced that it is making the process of staying stocked up on their beverages even easier. Consumers can now make use of their subscription-based service.  When subscribed to the service, customers get a 5% discount on their total order.…

Rooibos Ltd launches brand-new website for Honeybush Natural Products

Honeybush Natural Products, a subsidiary of Rooibos Limited, has officially launched their brand-new website. Their website offers a comprehensive overview of Honeybush products and its benefits. It also gives you insight into the operations of Honeybush Natural Products, as they focus on producing and distributing top-quality Honeybush to clients around the world. Honeybush Natural Products…

Rooibos Ltd meets with Dilmah Teas in Sri Lanka

Martin Bergh, managing director of Rooibos Ltd, and Arend Redelinghuys, the company’s marketing director, visited Tharanga Cooray, Rooibos Ltd’s sales manager in Sri Lanka. Together, they paid a visit to Dilmah Teas and met its chairman, FJ Fernando. Headquartered in Colombo, Sri Lanka, Dilmah pioneered the concept of Single Origin Tea in 1988 when the…

House of Rooibos opens its doors in Clanwilliam

A tea room, shop and information centre dedicated to all things Rooibos – this is what the new House of Rooibos in Clanwilliam’s Voortrekker Street is all about. “The inspiration behind our House of Rooibos is to provide visitors with the best experience possible, an experience that is true to Clanwilliam,” says Gerda de Wet, Communication Manager at Rooibos…

Pasella features insert on Rooibos

TV magazine programme Pasella featured an insert on Clanwilliam and Rooibos. We are introduced to the beautiful town of Clanwilliam in the heart of Rooibos country. We are also shown how Rooibos is cultivated, and how to enjoy a cup of Rooibos combined with a slice of Rooibos-flavoured cheesecake. Watch video

Rooibos a miracle cure?

The South African Rooibos Council is investing in new research to better understand the plant’s health benefits. The Council has invested R4,5 million into studying claims that Rooibos reduces symptoms of allergies, heart disease, diabetes and skin cancer. Scientists will also investigate the impact of Rooibos on gut flora, and the extent to which it…

Rooibos exports to Japan hit record high

More than 2 000 tonnes of Rooibos were shipped to Japan in 2018 – the largest consignment since this South African indigenous tea was first introduced to the Japanese market in the 1980s. Martin Bergh, chairperson of the SA Rooibos Council, says it has not been easy breaking into the Japanese market – one of…

Rooibos Ltd celebrates 3rd National Rooibos Day

National Rooibos Day on 16 January is about celebrating Rooibos, and raising awareness of the health benefits and uses of this indigenous South African product. The date – 16 January – coincides with the birthdate of Benjamin Ginsberg (born in 1885), who played a major role in the establishment of the Rooibos industry. Ginsberg is…

Rooibos Ltd organises study group meeting for producers

On 4 September 2018, Rooibos Ltd arranged a study group meeting for producers to share knowledge and discuss industry trends. This formed part of the company’s producer liaison programme. For the first session, the producers gathered at Swartboskraal Boerdery near Graafwater in the Sandveld where they learnt more about the advantages and challenges of planting…

Rooibos – a uniquely South African story

This blog on the MyKitchen website provides a beautiful overview of the Rooibos story – from how it became part of the tea-drinking culture in the Cederberg region during the 19th century to finding ways to germinate Rooibos seeds in the 1930s. Rooibos is produced from the plant Aspalathus linearis, a shrub unique to the Cederberg Mountains around…

Providing support beyond the Rooibos factory gate

There is a direct relationship between the strength of an organisation and the well-being of the community in which it operates. Rooibos Limited has its roots in the Clanwilliam community. As part of its social responsibility programme, the company supports the community through its involvement in educational projects, community events and sporting activities. Gerda de…